Institutions Research

Bauer Media

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008.Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. The business is built on influential media brands with millions of personal relationships with engaged readers and listeners. The strategy is to connect audiences with excellent content through their broad multi-touch point brand platforms, wherever and whenever and however they want. The wide portfolio of influential brands gives them advantages over pure play magazine or radio competitors. The magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within their portfolio. The seeds of the company’s radio business were planted in 1990 with the acquisition of London dance station Kiss FM (now called Kiss 100), followed by the acquisition of Liverpool's Radio City and later by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into the market-leading Magic 105.4. In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM.In 1996, they acquired digital music TV channel The Box, as a route into the small screen business, which has grown into Box Television, a seven channel joint venture TV business with Channel 4.Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s first weekly glossy, GRAZIA, was launched in 2005.Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours.

I would not pick this publishing company because they focus on an older audience and they don't really focus on Dubstep music. Instead they focus on more popular genres like pop music and glamour magazines. I would chose Development Hell instead because they focus more on dance and club music like with their magazine Mixmag, and at the moment they only have 2 magazines so they will be looking to expand their range.